Local search specialists capitalize on the potential of Google’s marketing tools such as Google Maps, Google Places, and Google AdWords in implementing online marketing campaigns. Using Google’s online tools will give your business a significant advantage in capturing local customers over your competitors.
- Google Maps Optimization—Using Google Maps is more than just putting directions to where your business is. In local search marketing, consumers always look for products and services that are being offered near their area. Google now determines your location and provides the local search results regardless of your search query. As a business, if you want to tap into customers who are looking for businesses like yours, you really have to optimize your website for local search through Google Maps and Google Places.
- Google Adwords Management—Choosing the right keywords is the key to local search success. In local search, you have to anticipate what your customers will type into Google when they are looking for products and services like yours. It is important to understand that your geographic location should be included when choosing the keywords to target for your online marketing campaign.
- Google Places—Google’s all‐in‐one business tool is an online local business directory, a city map, and an advertising space rolled into one. Having a verified Google Places account helps prove that the business establishment listed in Google Maps is yours. Utilizing the appropriate keywords that best describes your business and the products and services it offers increases the chances that your business will appear in every Google search. If you are struggling to optimize your Google Places listing then consider Google Places Optimization or Google Maps Optimization.
Using Google Maps, Google Adwords, and Google Places as part of your local search marketing strategy will help your business’ online marketing campaign to attract prospective customers.